Charm are an Indie/Alternative Rock band based in Birmingham, forming in the Easter of 2023, they have found local success with their debut single “Roll Against the Tide” and follow up EP “The Live Sessions”. This has helped land them support slots for bands such as The Assist, Spangled, Rosa Caelum, Flake and Sovereigns, ultimately leading to the sell out of their hometown debut headline at the end of 2023.

The roots of the band were established through an organic encounter in a Birmingham rehearsal room, where Matt (Lead Guitarist) and Ky (Frontman) connected instantly. Longing for a raw, driven, and ballad-infused sound reminiscent of the bands that shaped their formative years, they recognised the opportunity to carve out their niche amid the clean-cut sounds prevalent in the UK at that time. After recording and producing a solid collection of “Bedroom Demos”, the pair were able to recruit close friends Tom (Bassist) and Cal (Drummer), completing the lineup.

Charm prides itself on its large, yet intricate sound. Crafted within the early months of their formation, they relentlessly gigged around the West Midlands, knowing that the more hours they put in, the better their live sound would become. This clearly paid dividends, catching the eye of promoters like The Future Sound Project, This Feeling and What’s Happening Concerts.

Storytelling is another key aspect of Charm’s music, most notably evident in their newly released single, “Shadow of Time”. The lyrics reflect on how, throughout our lives as adults, time seems to slip through our grasp uncontrollably. The way these lyrics intertwine within a moody blend of trippy psychedelia and fierce alternative rock, alongside a more layered and professional recording process, sees the band entering a new sonic dimension.