Birmingham band The Assist are back with an intense depiction of modern day life with their new single ‘The Luckiest Man’. The Council-Pop outfit are one of the UK’s most established underground groups and have redefined the boundaries of independent music with their acclaimed inspiriting style, fresh impetus, hope and melody.

Their latest single ‘The Luckiest Man’ is the second offering from the band’s highly anticipated second studio album ‘Disconnections’. The track details the internal conflict that we so often experience when trying to weigh up chasing success and acknowledging what we already have. Lead singer Mikey provides a ruthless analysis of our personal value systems with a matter-of-fact observation on life today. Touching on what inspired the track, Mikey said “I feel that having a creative personality is often paired with an overwhelming fear of becoming stagnant or potentially even a failure. Consumed by a desire to always progress in all aspects of life I found that I would often disregard all that I already had right in front of me.
It was important for me to detail that in my music. It is now out in the open as a constant reminder for me and anyone else that needs reminding that we have a lot to be thankful for.”

Mikey’s calculated verse depicting a mid-twenties angst sits above guitarist’s Ryan Stanton’s infectious chords, helping the track to glide forward with an ambient lure. Assisted by Jorge Poole’s prolific and ever-present rhythmic drive, the gentle production adds a frightening depth. A kaleidoscopic realm of sounds was created by producer Ryan Malcs (Wolf Alice/Superfood). A production debut that has proven to be the catalyst for the band’s evolution. Mikey delivers a calming vocal with some clear emotion that entices listeners to the message within. Speaking of the song, Mikey said, “The Luckiest Man was my chance to
express my gratitude for all that I have in life. In moments of reflection I felt that by acknowledging what I was truly grateful for I become to no longer desire anything other than friends, family and health. I hope that my music inspires people to think in similar ways but if not I’m grateful that it inspires me.”

Ever since forming in 2014, The Assist have had their finger on the pulse of how the modern generation consume music. Soaking their soaring indie anthems with hip-hop-inflected beats, dance-tinged rhythms and emotive breakdowns. It’s this eclectic adventurism that has seen The Assist sell out venues across the UK as well as share the stage with Blossoms, The Twang and Dylan John Thomas. ‘The Luckiest Man’ is another entry to the band’s commendable canon, who are most certainly in the Jack Grealish category of assists. Speaking of football, the band previously enjoyed a starring slot on the landmark television show Soccer AM. Whilst away from the pitch they’ve graced big stages at festivals such as Reading & Leeds, TRANSMT, Y-NOT and Isle of Wight. Their 2021 debut album, ‘Council-Pop’, entered the UK charts at number 21 and led to a top 10 independent album. You may have previously heard The Assist on BBC Radio 6 and Radio X where they have been praised by the likes of Tom Robinson, Steve Lamacq and John Kennedy.

As much as The Assist’s more reflective notions have shone through in their most recent releases, this track is an embodiment of who the band are as people. With 2024 came a new-found pride in their art, their biggest ever gigs, and now, an extended catalogue of youthful indie-anthems tucked into their back pocket.

Their upcoming album ‘Disconnections’ is out on the 2nd of May.

Upcoming Tour Dates

16th May – Sidney & Matilda – Sheffield
23rd May – The Old England – Bristol
30th May – The Deaf Institute – Manchester
6th June – Camden Assembly – London
7th June – O2 institute 2 – Birmingham

Emily Marsden – Editor
#IndieRevolution
@Indierevuk
Indierevuk@gmail.com